What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine‘s unpaid results – often referred to as “natural,” “organic,” or “earned” results (wikipedia). Simply put, SEO is a service that helps drive more traffic to your website. This traffic can be from search engines, other websites, directories, etc. The greater the amount of online traffic you receive, the higher your potential is for making higher volume conversion and sales. SEO is a process, it is not a onetime action, it should be part of your ongoing marketing strategy. SEO is a process of constant revision, monitoring, and improvement that is geared at placing your website at, or near the top of the various search engine’s results page.
Why do I need SEO for my website?
You want to increase the exposure of your business in a region like Calgary, Vancouver, Toronto or another location, and you’re aware that internet is one of the most effective and affordable platforms to do so. One of the most effective practices in reaching your target audience is through Search Engines such as Google, Bing and Yahoo.
Most people use their preferred search engine when they are looking for a product or service on the internet. According to studies, the vast majority of internet users do their research through Google’s search engine. This means that you must have a good presence on Google in your region like Calgary, or you’re missing out on huge sales opportunities.
If you’re not towards the top of search engine results, this marketing channel is not very helpful. We can provide you with many reasons why your website and business needs SEO, but for these reasons alone, you can see why your brand presence needs an SEO strategy to produce positive search engine results.
Beware of SEO and web design companies that claim to “guarantee” search engine rankings. This should be a red flag for you. Literally, no one can guarantee any rankings except search engines developers (ie. Google), as only they know the exact algorithm of how their organic ranking system works.
Legitimate SEO services can only predict rankings based on their previous experience. Only paid advertisements with search engines can be guarantee a certain ranking.