It’s important to spend time investing in researching, defining, and building your company’s brand. After all, your brand is the source of a promise to your consumer.
Every brand strategy begins with a deep dive to uncover key information about your business model and process. Discovery sessions are conducted to gather requirements, brainstorm, gain clarity, and understand the purpose behind what you do. We define what, how, and why so that the strategic direction and identity aligns with business goals and the needs of your customer.
Brand Positioning assesses the unique position of each of the key players in the market. The objective is to uncover the best opportunity for growth and uniqueness.
- highlights what exactly your brand has to offer
- explains how your business benefits consumers
- differentiates your business from the competition
In order to stand out, you have to know what you are up against. We conduct a top-level analysis of competitors in the areas of brand identity, website experience, digital marketing, and more. This exercise identifies areas of opportunity and key differentiators for positioning your business effectively.
Your Target Audience
The better you understand and define your customers, the more you can tailor their experience with your brand message and marketing. We outline your general target audience demographic, then develop specific buyer personas that provide more detail about their values, lifestyle, motivations, pain points, and more. These are the people you want to be speaking to with your brand communication.
Your Brand’s Voice
Are you addressing your audience in the right way? People seek authentic brands with a clear story supported by an appropriate voice and tone that speaks to them. Every brand has a unique communication style that should be consistently practiced over time. We help define a brand voice for you—a style, point of view, and personality.
Your business needs concise and impactful brand messaging that captures the essence of your brand, and the value it provides to your consumers. Your overall story should grab attention and elicit an emotional response. We can help craft a unique tagline or slogan, mission statement, value propositions, and an overall brand story you can use on your About or Landing page. All of these brand statements allow you to work from the same playbook when defining strategies and tactics to grow your business.
You have to understand the key stages of your buyer persona’s journey, from gaining awareness of your business to making an initial investment, and beyond. We identify guiding principles, tactics, and calls to action that will support the consumer’s needs at each step of the lifecycle. We facilitate the mapping of the customer journey that helps you define and develop content for each stage of their decision-making process.
Your premium brand had better be delivering something special, or it’s not going to get the business.
– Warren Buffett