It’s important to spend time investing in researching, defining, and building your company’s brand. After all, your brand is the source of a promise to your consumer.
There’s a simple way to build a brand, and it starts with branding guidelines. These rule books lay out what makes your brand unique, how you’re different from your competition, how to present your image, and what principles must be followed to remain consistent.
Brand Identity Style Guide
A corporate brand identity style guide standardizes the creative approach by acting as a key document that helps to maintain a consistent visual message to your audience. Your guideline serves as a written identity manual and style guide to set forth brand standards across digital and print media.
A Brand Playbook is a guide to your business and what makes it unique – who you are, what you do and how you get it done. It should be used internally by all management and employees, as a check list for guiding all business practices. Use it externally for focused and consistent messaging. Use if for business development and targeting specific personas or markets with future tactics.
Graphic Structure can work with you on developing guidelines for your brand that will help your company or organization maintain a consistent and effective message throughout all platforms.
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
– Warren Buffett