Corporate Visual Identity
What does the look of your brand say about your organization?
Your corporate visual identity is an expression of your brand. It lives in your communications, and in the minds of your customers. A powerful visual expression can influence the perceptions and actions of your employees, partners and customers—often much more than they realize or can rationalize.
A good visual identity is more than just a pretty face. Our approach is analytical and creative, leading to a visual identity that truly brings your brand to life. A logo, colour palette, typography, and imagery style are all threads of the visual system, but it’s your underlying brand strategy that weaves them together as one cohesive expression. Once all the elements are in place, we construct guidelines that will inform and inspire your internal and external creative teams as they implement your identity across each and every touch point.