BRAND development and strategy in Calgary Albertaclavender2021-01-08T00:26:57+00:00
Having a consistent brand message will differentiate, elevate and separate you from your competition.
Your brand is what people say about you when you’re not in the room
– Jeff Bezos, Founder of Amazon
Legitimacy – Brand positioning must be built around a promise which you can legitimately deliver.
Distinctiveness – The purpose of a Brand is not to describe, but to distinguish or differentiate your business in the market place.
Relevancy – Your message and promised value must be relevant to your audience: customers, potential customers, employees and the community.
Consistency – Your actions and communications must be consistent with the Brand message. It is critical that you deliver on your strengths through all the things you do, from training employees, to the way you deliver services and products to customers.
Graphic Structure is located in Calgary, Alberta, but thanks to technology, we currently work with organizations and partners in Vancouver, Edmonton, Toronto, and Chicago. Let’s work together!
Here’s how Graphic Structure can help you with your branding:
Brand Audit assesses the brand as it currently stands. Brand Positioning assesses the unique positioning of each of the key players in the market. Competitive Analysis identifies areas of opportunity and key differentiators for positioning your business effectively. Brand Messaging captures the essence of your brand, and the value it provides to your consumers.
The design of your marketing collateral across all platforms, from digital to print, is a reflection of your organizations brand. Your brand message needs to be focused and consistent to your customers, displaying your story, and how you can meet their needs. Graphic Structure is able to bring your message together with great design, creating multiple tools to broadcast your message in a compelling way.
Every brand has a unique communication style that should be consistently practiced over time. There’s a simple way to build a brand, and it starts with branding guidelines. This rulebook or brand playbook lays out what makes your brand unique, how you’re different from your competition, how to present your image, and what principles must be followed to remain consistent.