Brand DevelopmentTransformationIdentityBuilding

Having a consistent brand message will differentiate, elevate and separate you from your competition.

Your brand is what people say about you when you’re not in the room

– Jeff Bezos, Founder of Amazon

Legitimacy – Brand positioning must be built around a promise which you can legitimately deliver.

Distinctiveness – The purpose of a Brand is not to describe, but to distinguish or differentiate your business in the market place.

Relevancy – Your message and promised value must be relevant to your audience: customers, potential customers, employees and the community.

Consistency – Your actions and communications must be consistent with the Brand message.  It is critical that you deliver on your strengths through all the things you do, from training employees, to the way you deliver services and products to customers.

Graphic Structure is located in Calgary, Alberta, but thanks to technology, we currently work with organizations and partners in Vancouver, Edmonton, Toronto, and Chicago. Let’s work together!

Here’s how Graphic Structure can help you with your branding:

Let’s work on building your brand.