There are a few red flags that should be raised when reviewing SEO or web design agencies when they make false statements, or offer un-ethical practices:

  • NO ONE can Guarantee top ranking. SEO firms generally can’t provide guarantees due to the constantly changing nature of the industry. But they can predict a high ranking when ethical SEO practices are provided.
  • Instant results. True, some SEO tactics can get “instant results” by gaming the system. Be warned that these can hurt you in the long run. Instant results often involve SEO practices that are against webmaster guidelines put out by search engines. Invariably, Google seeks out these techniques and penalizes them, resulting in lost rankings that can take months to recover.
  • #1 spot on Google. If an agency promises you the number one spot on Google, it sounds great. Hopefully, you’ll be able to get it. However, it’s not something that a firm can promise to hand over to you.
  • Low cost SEO. When it comes to SEO, you aren’t shopping for the lowest price; you’re seeking the best level of service. Be wary of rock bottom prices or “unbelievable deals.”
  • Shady link building services. Link building is a crucial part of SEO. You can’t have a highly-ranked site without inbound links. But there’s a dark side of link building. Link trust is gaining importance to appear high in the rankings. Link brokers cannot give you any good links. All their links are already devalued by Google – because it is against Google’s webmaster guidelines to use their practices.


More information can be found on our SEARCH ENGINE OPTIMIZATION (SEO) page.